Create a logo inspired by the bookshop owner’s lighthouse tattoo. The mark needs to act as a beacon reaching readers beyond the horizon. It should inspire people and encourage a broader
mindset, stepping into another world through the power of words. I consolid-ated of all the book shop’s print and digital material, to create a more consistent visual brand identity.
I designed a poster campaign to increase new footfall. The concept was based on the insight that some people find the prospect of a radical bookshop intimidating, deterring potential customers. We decided to face this pain point head-on with the tagline: ‘Our books don’t bite!’
The posters themselves were designed for riso printing using ethical and environmentally friendly inks and paper, consistent with the Lighthouse’s brand values of Queer, Green and Ethical. This is some text inside of a div block.
More recently, I designed a digital emblem to represent Lighthouse’s solidarity and fortitude during Spring/ Summer 2020 keeping their community of book-lovers afloat, encouraging them to virtually ‘climb on board’.
This also included an illustrated sticker to support the general indie bookshop scene. I chose to feature Artemis, the bookshop’s lovable pooch to represent loyalty and non-conformism.
Create a logo inspired by the bookshop owner’s lighthouse tattoo. The mark needs to act as a beacon reaching readers beyond the horizon. It should inspire people and encourage a broader
mindset, stepping into another world through the power of words. I consolidated of all the book shop’s print and digital material, to create a more consistent visual brand identity.
I created a poster campaign to increase new shop footfall. The concept was based on the insight that some people find the prospect of a radical bookshop intimidating, deterring potential customers. We decided to face this pain point head-on with the tagline:
'Our books don't bite!'
The posters were designed for riso printing using environmentally friendly, sustainable inks and paper. This being consistent with the LH's brand values of Queer, Green and Ethical.
More recently, I designed a digital emblem to represent Lighthouse’s solidarity and fortitude during Spring/ Summer 2020 keeping their community of book-lovers afloat, encouraging them to virtually ‘climb on board’.
This also included an illustrated sticker to support the general indie bookshop scene. I chose to feature Artemis, the bookshop’s lovable pooch to represent the concepts of loyalty and non-conformism.
Create a logo inspired by the bookshop owner’s lighthouse tattoo. The mark needs to act as a beacon reaching readers beyond the horizon.
It should inspire people and encourage a broader mindset stepping into another world through the power of words. I consolidated of all the book shop’s print and digital material to create a more consistent visual brand identity.
I created a poster campaign to increase new shop footfall. The concept was based on the insight that some people find the prospect of a radical bookshop intimidating, deterring potential customers. We decided to face this pain point head-on with the tagline:
'Our books don't bite!'
The posters were designed for riso printing using sustainable and environmentally friendly, inks and paper. This following the LH's brand values of Queer, Green and Ethical.
More recently, I designed a digital emblem to represent Lighthouse’s solidarity and fortitude during Spring/ Summer 2020 keeping their community of book-lovers afloat, encouraging them to virtually ‘climb on board’.
This also included an illustrated sticker to support the general indie bookshop scene. I chose to feature Artemis, the bookshop’s lovable pooch to represent the concepts of loyalty and non-conformism.
Create a logo inspired by the bookshop owner’s lighthouse tattoo. The mark needs to act as a beacon reaching readers beyond the horizon.
It should inspire people and encourage a broader mindset, stepping into another world through the power of words.
I consolidated of all the book-shop’s print and digital material, to create a more consistent visual brand identity.
I designed a poster campaign to increase new footfall. The concept was based on the insight that some people find the prospect of a radical bookshop intimidating, deterring potential customers. We decided to face this pain point head-on with the strap line: ‘Our books don’t bite!’
The posters themselves were designed for riso printing using ethical and environmentally friendly inks and paper, consistent with the Lighthouse’s brand values of Queer, Green & Ethical.
More recently, I designed a digital emblem to represent Lighthouse’s solidarity and fortitude during Spring/ Summer 2020 keeping their community of book-lovers afloat, encouraging them to virtually ‘climb on board’.
This also included an illustrated sticker to support the general indie bookshop scene. I chose to feature Artemis, the bookshop’s lovable pooch to represent loyalty and non-conformism.
