Client
Wee Bit Social - Social Media, Strategy & Marketing Consultant
Deliverables
Branding, Visual Identity, Digital Assets, Social Media Templates, Banners, Brand Guidelines
Challenge
Marti from Wee Bit Social (WBS) is on a mission to put the
fun and personality back into social media marketing for
small businesses.
WBS’s growing presence online and within Edinburgh meant that she needed a more succinct visual identity that aligned with her own values resonated with her current following, while also attracting new potential clients.
Research into her current
TA of small business owners
and ‘mumpreneurs’ showed
they valued honesty and support, and were most concerned about making the wrong businessmoves.
We established a need for confidence building, someone to highlight how they negotiate the hurdles of running your own business. This insight lead to the concept less is more.